This article discusses Incentives for legacy studies, which are only available to some customers that joined before August 2023. We've migrated most of the functionality into our newer, AI-powered studies. For more details on how to create a study using our new AI-powered study builder, see this section of our help center.
There's no exact rule when it comes to incentivising your research participant - it depends on different factors such as the type of participant you're trying to attract, their motivation to participate in your research, your research budget and more.
If you recruit participants from the Wondering panel you do not need to send them any additional incentive, as that's included in the cost of the panel credit.
If you're recruiting your own participants from outside of the Wondering panel, here's a rough guide for how much we recommend you offer to your participants:
Study length | Recommended incentive |
5 minutes | $5-$15 |
15 minutes | $20-$40 |
30 minutes | $50 |
45 minutes | $70 |
60 minutes | $85 |
90 minutes | $110 |
For clarity, we recommend offering incentives rounded to the nearest $5.